Free Property Performance Review · Fox Real Estate
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Free Property Performance Review

See how much NOI is trapped in your building in the next 5 days.

Name one underperforming asset (100+ units). We’ll mystery-shop it, tear down the online journey, and show you exactly where you’re leaking renters – and what that leak is worth in dollars.

Where’s the Value? Your Property
Performance Review
3:00

In 3 minutes, PJ shows you what’s in the Review, how we score your building, and why most owners miss millions in trapped value.

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$2,500 Free · {{ slots }} of 6 slots left this month

  • →Outside-in teardown. No owner data needed.
  • →3–5 day turnaround.
  • →Private report for your team only.

Trusted by institutional owners and family offices across DC, Las Vegas, Montreal and more.

Ivanhoé Cambridge Great Gulf Christopher Homes Kastello
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01 / The problem

If this sounds like your building, the Review is for you.

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We hear the same six problems from owners and asset managers when a building is behind plan.

  • 01Lease-up trailing underwriting and capital calls every month.
  • 0290% of your traffic coming from Apartments.com and Zillow – no owned funnel.
  • 03Property manager paid to “keep the lights on,” not to win the lease-up.
  • 04Asset management getting a monthly Yardi export and a story – not real visibility.
  • 05Weak leasing seat, no scripts, no follow-up, no leaderboard.
  • 06Hundreds of thousands in monthly rent sitting in vacant units.

Bring us the one that’s bleeding.

02 / The Review

What you’ll get in your free Property Performance Review

In 3–5 days, you’ll know four things about your building that you don’t know today.

Valued at$2,500
YoursFree
01

Where you lose renters today

We score your building 1–10 on six areas – pricing, website, photos, search & listings, reviews, and lead response – against 1–2 nearby comps.

“Your website is 2/10. The building next door is 7/10.”

Exhibit 1 · ScorecardYouComp A
Pricing
5 / 8
Website
2 / 7
Photos
4 / 8
Search & listings
3 / 6
Reviews
4 / 7
Lead response
1 / 8
Overall3.2 vs 7.3

Method: six areas scored 1–10 from public listings, site audit and mystery shops; Comp A is the closest competing building by rent and unit mix.

02

What a renter actually hears

We place one mystery call and one web inquiry, time the responses, and record everything.

“Called Wednesday at 3:24 PM. No answer. No callback.”

Exhibit 2 · Mystery shop logRecorded
Wed 3:24 PMPhone callNo answer
Wed 3:25 PMVoicemail leftNo callback
Wed 3:40 PMWeb inquiryAuto-reply only
Fri 9:02 AMFirst human reply41 h later
Speed to lead41 h vs 5 min target
03

What it’s costing you

We turn your current vacancy, concessions and speed-to-lease into lost monthly rent and value at risk at a realistic cap rate.

“~$170K of rent lost every month. ~$39M of value at a 4.5% cap.”

Exhibit 3 · Trapped NOIPer month
Vacant units34 × $2,880
$98K
Concessions2 months free on 22 leases
$44K
Slow lease-up+19 days per turn
$28K
Rent lost / month~$170K
Value at 4.5% cap~$39M
04

Three fixes you can implement this week, for free

Three low-lift changes you can make in days – pricing, online presence, lead response – to test the impact fast. If they move the numbers, you’ll know the deeper work is worth doing.

Exhibit 4 · This week’s fixesEffort
1
Put real prices and availability on the site.Pricing
1 day
2
Turn on missed-call text-back.Lead response
1 day
3
Standardize review replies for the last 5 reviews.Reviews
2 days
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Exhibits are illustrative and anonymized from real Reviews.

03 / Process

How the Review works

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12 minutes

Tell us about one building

You give us the address, unit count, current occupancy and the main issue. No data room. No NDAs.

23–5 days

We do the teardown

Our team mystery-shops your building, reviews your online presence and comps, and builds your scorecard and trapped-NOI model.

3

You get your Review & a walkthrough

Every owner gets the same Review, whatever the size of the building:

  • →Where you’re strong. What your building already does better than its comps.
  • →Where you’re losing renters. Each gap scored 1–10 across pricing, website, photos, listings, reviews and lead response.
  • →What it costs. Lost monthly rent and value at risk, in dollars.
  • →How we’d fix it. The fix for each gap, starting with three you can do this week.
  • →A video walkthrough. A recorded explanation from PJ covering every point, plus a 30-minute call to go through it together.
04 / The offer

Why we do this for free

This is the same “Where’s The Value?” teardown PJ does on YouTube – done privately for your building. For some owners, the free fixes are enough. For others, the Review leads into a paid Value Creation Blueprint and, sometimes, a Fox mandate. Either way, you walk away with clarity, numbers, and a concrete plan. No obligation.

PJ Goupil
PJ Goupil, CPAFounder & President, Fox Real Estate
Property Performance ReviewValued at $2,500
Free
Value Creation BlueprintOptional, after you’ve seen the Review
$15,000
  • →No fee for the Review.
  • →No data-room access required.
  • →You decide if you want to see the paid Blueprint proposal.

We only take on 6 free Reviews per month so we can do them properly. Remaining slots this month: {{ slots }}

05 / Evidence

We’ve done this before

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Class A multifamily building, Washington DC
Case 1

Class A Multifamily, Washington DC

150 units · new build
Occupancy67% → 96%
NOI$683K → $2.88M4.2x
Timeline28 months from keys to stabilized
Seneca at Southern Highlands, Las Vegas
Case 2

Seneca at Southern Highlands, Las Vegas

of on-site activity visible in FoxOS100%
lead conversion+30%
leased with zero missed inquiries100%

Trusted by

Ivanhoé Cambridge
Great Gulf
Christopher Homes
Kastello
“
Too much of real estate is managed off a sheet of paper. Fox goes into the building, talks to the tenants every day, and finds the value everyone missed. That's what ownership should look like.
William R.C. TreshamFormer President, Ivanhoé Cambridge · former CEO, Great Gulf Group
“
Working with Fox fast-tracked our progress to internalizing property management within our organization. The tactical, boots on the ground approach PJ has combined with their tech stack, really helped our team. Totally worth the investment.
Michael StuhmerChristopher Homes · Seneca at Southern Highlands, Las Vegas
06 / FAQ

Questions owners ask before they request a Review

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No. The Review is outside-in. We don’t need access to their systems, and we don’t talk to residents or staff. You can choose if and when to share it with your PM. No. The free Review uses only public information and mystery shops. If you want a deeper dive into your data, that’s what the paid Value Creation Blueprint is for. You’ll get a concrete scorecard, recordings, and dollar math whether we ever work together or not. Some owners implement on their own. Some ask us to show what a Blueprint or mandate would look like. You decide after you see the Review. About 10–15 minutes total: 2 minutes for the form, and 15 minutes for the intake call with Nic. Then you still walk away with a clean outside-in read on one asset, and we’ll tell you that straight. No hard close.
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Find out what your building is leaking.

You walk away with a scorecard, recordings and the dollar math whether or not we ever work together.

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Request your free Property Performance Review

Tell us about one building and we’ll send your Review in 3–5 days.

$2,500 value · Free · No data room needed

What’s the main issue with this building? (optional)
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Request received

Thanks – Nic will take it from here.

One step left: pick a time for your 15-minute intake so we point the Review at the right fire.

  1. ✓
    Request receivedWe have your building details.
  2. 2
    Pick a timeChoose a 15-minute intake slot. We confirm the main issue and point the Review at it.
  3. 3
    We do the teardown3–5 days: mystery shop, online audit, comps and the dollar math.
  4. 4
    Your Review & walkthroughWritten Review, PJ’s video walkthrough, and a 30-minute call.
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